3 devices – MP3 device, mobile phone and digital camera will not combine to create one device. None will all of a sudden stop using a digital camera and use the mobile phone for all his imaging purposes. None will discard all his I-Pods and pick up IPhones to dance to tunes. Plain and simply – 3 items will not converge to create one. And that is the reason why I Phone will not be the future of mobile phone or internet device.
A few more reasons why I Phone will not be as big as predicted
1. The Name. Why I Phone? Doesnt the name itself invoke the idea that its a slightly better I Pod with a phone attached? Does the name itself position the product as a different breakthrough idea? Dont think so. Its a very generic name. And thats mistake number 1.
2. When the mobile world is going toward design and slim, a bigger “feature” studded mobile phone will not spin the world upside down. If so, MotoRazr would not have been the biggest selling mobile phone of all time. Why did people buy it? Is it because of their superior image quality? Is it because of 4 n 1 features? None. Its because of the look. So if the trends are predicting something, design will trimph over function.
If seeing is believing, lets find out how many people are carrying 3 or 4 devices today, rather than one.
So as a response to Seth Godin’s challenge i would like to say, no. I dont think I Phone will be the big things that everyone says it is.