While its expected that we encounter different kinds of music in different places we shop, have we ever thought their might be some story behind it? Or even more importantly, have brand builders here really put to good use the power of music in point of sales purchase decisions? You might find it pointless. You...
With the first puff of winter breeze comes the season of concerts. And we do have quite a few variation of them, namely, open air, unplugged, underground, indoor, fundraising etc. However, with more than 20 glorious years behind them, we need some change in the concert scenery as its all getting too predictable and one...
This idea is contributed by Rizwana Tasneem Suppose you want to buy a car and you were given two options:- one made in Germany & the other made in Turkey. Which one would you choose? Like most people, you’d choose the one made in Germany because it has established a reputation for products that are of...
Think how much effort we go through to give a good name to our children. Multiply it by 100 and thats the kind of effort should go to naming your organization / brand. But, as a prime example of “Criminal business behavior” we do exactly the opposite. Thats why though naming is probably the most...
As we carry on believing that we are inherently capable of reading the demand of the market or conversant in picking all the latest trends, here is a thought. Do we really know what we like? Or is what we like a by-product of what other people like? If history taught us anything, it is...
In a recent groundbreaking move, Radiohead, the immensely popular rock group has decided to sell its new album “In Rainbows” exclusively through online. I repeat, no CDs. The cause behind the move is to allow the fans determine how much price they are willing to pay for each song / album, not the record labels. Also, not to...
A few months ago I have talked how brand managers can integrate facebook as an extension of their 360 degree brand experience. As it turns out, some brands found out even more ingenious ways to do it. Smart trend-watchers found out that external parties can develop applications for Facebook. And that’s the path they took...
This idea is contributed by Sadique Salim One thing you can count on when you are going to load gas in any gas station in the country is a long line. Blame it on lack of CNG stations, blame it on the increasing number of four-wheelers, but its a reality that many dread and...
What does it take to be the best in the world? According to the new ground breaking book by Seth Godin called “The Dip”, every one of us can be the best in the world in whatever ways we like. And to ensure our journey to the top of the world, we need to avoid...
Bangladesh is in the middle of a OOH (Out of Home) industry boom, as we see a lot billboards springing up here and there everyday. Of course its doing wonders for the advertising industry as a whole, its also presenting options for some new industry to grow. One of them might be – surprise, surprise –...
