For one whole month, it seemed the world cares nothing but Zoozoos. And we can feel it even now, when the ads and the iconic figures are not on air. So what can we call this Zoozoo phenomenon? A brand building masterstroke? Or a case study of failed advertisements with very limited effect on actual...
Hutch has gone around the full color spectrum. From Orange to Pink to vibrant Red, it may have gone the distance in terms of color, fantastic advertising (Thanks to O&M) and mindshare, but definitely not in terms of revenue or market share. At the end of the day they have the cute dog and some fantastic...
