Hutch has gone around the full color spectrum. From Orange to Pink to vibrant Red, it may have gone the distance in terms of color, fantastic advertising (Thanks to O&M) and mindshare, but definitely not in terms of revenue or market share.

At the end of the day they have the cute dog and some fantastic visual images with cute music and great ads, but it didnt break for Hutch. Why? Because their claim may have been “Wherever you go our network follows”, network was the main thing that Hutch didnt follow up. While they bragged about their network coverage, their’s was the worst network of the Indian telco players.

Lesson to be learned – It may be the industry standard, but dont sell your weakness and brag about it. People will like your ads but buy your competitors products.