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October 23, 2013
Marketing Idea No. 272: Size that matters

The average western world woman is about 25 pounds heavier than she was in 1960. Yet women’s plus-size clothing, generally defined as size 14 and up, still makes up only about 9 percent of the $190 billion spent annually on clothes. What’s wrong with this equation? It’s not that plus-size women aren’t into fashion. Rather, thefashion industry doesn’t...

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Copyrights © 2022 Shahriar Amin. All Rights Reserved.

Designed & Developed with ❤︎ by R&G Technologies