It’s a cliché that for long term sustainability of your business, you have to focus on young people. Some companies like Disney have developed whole new meaning for that cliché. They define young as toddlers and they define market creation for their Disneyland and merchandise business as creating English language Kindergarten school.   Learning English...

It seems the whole world is going crazy with the question: How did Sherlock homes fake his own suicide in the popular BBC series “Sherlock”? Now, it seems is an appropriate time to learn from the super sleuth a thing or two about branding.   One of the tricky parts of building a powerful brand...