Many board meetings, strategic sessions and brainstorming before, some wise marketer has thought of a simple strategy – take a beautiful, scantily dressed woman out it in the same frame as the product you are trying sell. And voila! You have the attention of every testosterone driven males who are looking for eye candy and...
In a supernatural film released in 2009 called “The Box”, main character of the film played by actress Cameron Diaz was stuck with a major dilemma. In the film she received a mysterious box which had a button. Every-time she presses the button, she will receive lots of material riches but as a severe consequence,...
There is an enormous amount of talk and research that is going into trade marketing these days. Trade has been hailed as the new battleground of brands where brands are injected with a new spirit or die a fast, short death. But despite the importance and the obnoxious amount of time that is spent in trade marketing...
