Someone once said famously that youth is wasted in young people. The thought might hold some merit. But for a marketer the cluelessness of young people is one of the many reason why targeting young people makes a lot of sense. Research shows that most of our value system, life choices and general view of...
Some wise marketer once said, if you have nothing new to say, sing a song. In the spirit of 21st century interpretation, I put a modern twist to this: If you have nothing to say to defend your failed marketing activity, say its for creating awareness. Creating brand awareness has been the insurance for lame marketing for...
The mom and pop store near your house maybe someplace you love to shop, but it only carries a limited number of juices. What if you crave for a jackfruit flavor juice? Due to limitation set by space, chances are low to zero to find that particular juice in your mom and pop store. Contrast...
Just like 80s brought in merger and acquisitions, 90s brought in digitization and early 21st century brought in outsourcing and offshoring, we are maybe at the dawn of a new era called “Reshoring” and “Onshoring”. Offshoring means moving work and jobs outside the country where a company is based. It can also involve outsourcing, which...
