While marketers and consultants spend millions, at times stretching to billions of dollars, to find the right answer and solution, the truth lies bare – it’s the question, stupid! Ask yourself, are you asking the right questions before looking for the right answers? Do you know what your problem is before you crystallize the solution?...
For all the debate on “the impact of western culture and satellite channels” in our country, cable TV has completed its 15th year of purposeful existence in this country. From the tyranny of one state owned channel, we are truly liberated through the power of remote control. And behind this works the suppliers who are...
The urban jungle is extending its wings and life in Dhaka will never be the same. We are gradually shifting from a single mode, family oriented, 9 to 5 office going life towards a multi-tasking, dual mode (workaholic at office, letting hair lose at party), career focused, focus shifting orientation. As our life becomes more...
This is a part of an article published in Businessweek magazine Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later Monday 9:30 a.m. It’s time for a frank talk. And no, it can’t wait. We know, we know: Most of you...
It’s not true that all brands live forever. Products die and compared to that brands definitely have a significantly lower morality rate. But that does not mean just by having a great name, good image and a mouth-able positioning statement – one brand is guaranteed to live forever. No sir! One way to fight back...
Who would have thought that Kodak will fall? Well, that’s the price you pay for not looking over your shoulder. And that’s game, set and match for you when you ignore digital revolution eating at your business. After the fall from grace of Kodak, the digital photography business was up for grabs and quite a...
In terms of creating and maintaining good magazines, Bangladesh could have gone places. But currently the whole situation is stuck in a quagmire. When the overall book readership is going south in the country, its little surprising that magazine readership is also suffering a free fall. A few factors are also contributing to this 1. The...
When band music announced its arrival we all sit up and took notice. When underground music suddenly became the most interesting sound above the ground, we all gathered around and joined in the party. But after a while its all starting to sound the same. One of the main reason is just like product marketing,...
The country association has always been great brand building tool. As part of a generation that craves for Swiss chocolate, Japanese Hi-fi, American Shoe and Italian clothes – we put our heart and soul in the entrusted seal – “Made In…..”. When we see our gaming console is from Japan, we know we are in...
Much has been said about the irrelevancy of formal education. Donald Trump even went as far as making a “Reality TV” show out of it when he lined up one college educated group against another high school drop outs in the second season of the highly successful “The Aprentice” to fight for the suremacy. There...
