This idea is contributed by Toffael Rashid, Director of Innovation, Pepsico Asia Which name stands for delicious halim in our mind? Unanimously, “Mama Halim”. Therefore its a pity that Mama halim is just one store serving a limited number of city dwellers – not an international brand serving canned halim to all over the world....
A flower a day makes the problem go away. Everybody gives flowers. Everybody gets flowers. Nobody is branding flowers. Criminal! Here are three very important facts about flower branding in Bangladesh 1. In occasions people give a bunch of flowers – not just one, wrapped in some paper, plastic or other form of packaging. And where there...
With an average shelf life of about 19 months, the role of modern CEO is one big question mark. Lets disect. Chief Executive Officer – by the name itself it pre-determines that CEO should play a big role in execution of plans. But with the sole responsibility of creating a lofty vision and direction for the company...
Sounds contradictory coming from a Brand guy like me, but there is some logic behind it (That itself sounds corny, “Logic to prove that creativity is more important than strategy”!!!! Cant help it!) There is no denying that strategy is required and essential. But there is an age-long debate, which is most important Strategy or Creativity. We...
Everyone is saying that media is getting cluttered. True, but only regarding the amount of media exposure we see. The prospect might be turned off by too many things to see. That leaves us with an option of letting him “hear” the brand – not only see it. And that is what Sound Marketing is...
I know what you are thinking, “Since when are advertisers known for honesty?” Well my answer is, in the age of continously increasing cynicism towards advertisements, isnt it about time that someone stands up and do something about it and earn some much required honesty points. Is there any better way to differentiate? McCann Eriksson., one...
The problem We have acute electricity problems. And we have way too many billboards. Strategy Outdoor agencies use commercial power to light up the billboards. What they can simply do, is give some of that power, lets say for 3 -4 hours a day, to illumintae any house just beside that billboard. In so doing, the agency itself can earn...
Let’s imagine. Humayun Ahmed is writing his new book. But rather than creating a fictional family, he uses your name, your family, your home, your life and everything related to you – wouldnt that be great? Thats the idea of reality based books – even drama or cinema. Imagine how important you would feel. And...
The problem ( For Book industry…actually a very big problem) None has time to read books, although everybody admits reading book helps. If only, time permits…they probably would have. Insight People are into listening big time, especially youth, the biggest segment that has moved away from reading. The book generation is slowly and gradually becoming...
According to Peter Drucker, the management guru, every business has two basic functions : innovate and market. The rest they can outsource. Outsourcing is big business in western countries, but not here. Here we make the mistake of controlling all aspects of our business. But apart from basic marketing, we can outsource the procurement, manufacturing...
