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2011 August

August 9, 2011
Marketing Idea No. 238 – To-Let:The absolute vacancy in marketing of truth, whole truth and nothing but the truth (Part 2)

What organizations should do is make a brand promise that they can exceed in delivery, and thus making it seem truthful, sincere and likeable. What they actually do is make lofty promises which they always fall short of. That’s where a little problem call over-promise and under-delivery comes in.   If you got it flaunt...

August 2, 2011
Marketing Idea No. 237 – To-Let: The absolute vacancy of truth, whole truth and nothing but the truth in marketing (Part 1)

If branding can take inspiration from any other sector, it has to look no further than sports. Because if relationship between brand and customer is the core of branding, there is few, if any, that can match the intensity of the fanatic relationship between a football club and its fans.  Having doubts? Just see the...

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Copyrights © 2022 Shahriar Amin. All Rights Reserved.

Designed & Developed with ❤︎ by R&G Technologies