You may not have an earth-shattering product or something new to offer. But heres something you can do to sell more products. Find a great location. In real estate, the wisdom of locational advantage is THE truth to stand by. But the same strategy can be applied to any business category. Especially since, whether you...
Ever wondered why no one bothers to care about the health warnings written on top of the cigarette packet? Have you, like me scratched your head often, thinking why after seeing such in your face messages, number of smokers are increasing every waking, smoking minute? Here’s a scientific, more appropriately, neuro-scientific answer. Using sophisticated brain...
In 1957, when a market researcher named James Vicary claimed that a lightning-quick image of a Coca-Cola bottle—flashed for less than 1/3000th of a second on a movie screen—was enough to make the audience rush to the concession stand for a Coke, America was shocked and alarmed. If marketers could use hidden messages to get...
It is probably one of the most controversial scientific findings of 2008. In his $7 million neuroscience-based research study, Martin Lindstrom, one of the most famous brand gurus of our time, has spent over four years peering into the minds of 2,000 consumers across five countries to discover if there’s a parallel between brands and religion. From...
Excerpts from the writing of Rajita Chaudhuri Slipstreaming, by definition, means a vacuum of air created behind a fast moving vehicle. When a speeding car zips past, the bystander feels a powerful wall of air that can almost blow one over. Motor racers know the moment you get too close to this force, there will...
Strike a pose. Here comes the paparazzi. Being “papped” by the paparazzi is an honor no longer limited for the famous. A NY-based business called Methodlzaz has cottoned on to the public’s craving for unposed shots and now takes requests from ordinary folk. On request, Methodlzaz will send a photographer to secretly take paparazzi style photograph...
