Once upon a time, some brilliant marketer came out with the concept that with catchy songs and out of this world dance routines, the Bengali imagination can be captured. That began the never ending era of “Song and Dance” TV advertisements – one whose glorious journey still exists even when we run deep at the heart...
Doing the job – A customer comes to you ( you being a customer service representative) and says he has a problem with your product. You hear his problem and tell him back that since the warranty policy does not cover the fault of the product, you can do nothing about it. Then you say...
Is there anyone in the room who has never heard this question, “If people buy on price, since they are sooooo price sensitive, why do we need branding?”. The answer will of course be negative. And that is what layman’s think. In fact more often than not just about anyone who has never stepped in...
This idea is contributed by Nadia tabassum Before Nike, exercise and health-consciousness was sweaty, tedious and defintely not the in-thing. Then cam the “Just do it” campaign back in the mid 80s. And suddenly health-consciousness and exercising turned “sexy”. Fast forward 20 years – and the world is going nuts over healthy living. And the touch...
Buying a pair of Sunglass is easy – I would rather buy a Police or a Ray Ban and show my groove. Most importantly, people will know that i am showing buy groove….with the Ray-Ban logo splashed all across my Sunglass. But when it comes to Optical lenses, how come no such big name stands...
On the supply side – there are lots of gym with lots of high cost equipments, most of them remaining unused. On the demand side – millions of women in Bangladesh who are 30+, advised by doctor to walk and exercise. But somehow the supply side and demand side never met. The reason being, women...
3 devices – MP3 device, mobile phone and digital camera will not combine to create one device. None will all of a sudden stop using a digital camera and use the mobile phone for all his imaging purposes. None will discard all his I-Pods and pick up IPhones to dance to tunes. Plain and simply...
Some years back when the Movie “Bachelor” was a big hit, one T-Shirt with an attitude line, taken from the movie, was a big hit. Everybody who is anybody who is cool, wanted to have one. But somehow what should have kicked off a new trend in T-shirts never quite took off. Lets take a...
A glance to our satellite TV channel will tell the story. What does “Kiun Ki Saas Bhi Kabhi bahun thi”, “Kutumb”, “Kahin Kissi Roz” and “Kasauti Zindagi Ki” have in common? Apart from a brilliant consumer analyst and marketer like Ekta Kapoor, they have strong characters that stays vibrant in our mind – even when the...
In the recent Millward Brown study released only a few days back – Coke is now officially the number 4 brand in the world. This sudden decline from grace prompted coke to seek new business direction for the future. Globally the shift is on. Coke had put a major bet on gaining majority of their...
