Ask yourself, is your product great? Or is it just good enough?

Don’t just be good. Be great. The world is full of good enoughs. Do yourself and us a favor and don’t increase the list.

There is a good enough film opening up everyday in the theater. But there is only 1 film that holds the distinction of earning the highest number of Oscars and the highest grossing film of all time. And that’s Titanic.

There is a good enough coffee shop every corner. But there is only one coffee shop for which everyone walks for 3 blocks just to pay extra money for a really tasty coffee. And that’s Starbucks.

Music players ain the market are dime a dozen. But there is only one player that gets you emotionally satisfied and proud like none other. And that’s I-Pod. So if you put in that extra effort to make the journey from good to being great, that will always pay.

According to management guru Jim Collins, by following 3 simple principles EVERYONE can be great. And these are

1. Find out in what you can be the best in the world and in what you can never be

2. Find out what drives your economic engine, your business

3. Find out what are you passionate about

Sounds simple? Then why don’t you give it a try? The world is in need of greatness, not good enough-ness.