According to wikipedia.org:
Marketing 2.0 is a natural outgrowth of Web 2.0 as it refers to the transformation of marketing resulting from the network effect of the Internet. Marketing 2.0 represents a dramatic shift in marketing to account for customers researching and buying goods and services independent of advertising and marketing campaigns and messages. With broadband as the new utility in the household and at work, customers now make decisions on their own terms, relying – in seconds – on friends, family, colleagues, and other trusted networks to form opinions. Marketing 2.0 is about turning transactions into interactions and interuptions into integrations. Here are some examples of what that translates into:
| Marketing 1.0 | Marketing 2.0 |
|---|---|
| commercials | product placements |
| press releases | blog posts |
| direct mail | |
| push content | pull content (RSS) |
| collateral | videos |
| seminars | webinars/podcasts |
| business generated content | user generated content |
| building websites | building communities |
