Marketing Idea No. 62 – Colorful packages for pharmaceutical drugs

August 28, 2007by Shahriar Amin0

This idea is contributed by Rizwana Tasneem 

For years, prescription drug boxes have traditionally been white. Crowded pharmacy dispensaries are often a sea of white, which makes it difficult to distinguish between different medicines, strengths, and quantities. 

Our local Pharmaceutical companies can tap into this opportunity by adopting a new color-coded packaging system, designed to reduce the possibility of dispensing errors.

A bold yet simple color system would enable pharmacists to quickly distinguish between various drugs. This color code would visually instruct the pharmacists before they even read the text on each box. A strak two-color system would use one color for the box, with a single stripe in a different colour to denote the strength.

This packaging system would have simplicity, quick restocking potential, and enhanced safety.

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