The problem
We have acute electricity problems. And we have way too many billboards.
Strategy
Outdoor agencies use commercial power to light up the billboards. What they can simply do, is give some of that power, lets say for 3 -4 hours a day, to illumintae any house just beside that billboard. In so doing, the agency itself can earn some much needed soft spots. And more importantly, some family will have a readymade solution to a problem that should not have been there in the first place – electricity.
Apart from commercial power, billboards can be devised to generate and store solar power generated electricity, which again can be passed on for personal consumption
Organizations that can benefit from this idea
Any OOH agency, Rupayon, Advance Ad or anyone else, can gain from this idea in this very competitive OOH category. Also some corporate houses can gain valuable CSR points by letting the billboards that they use to advertise be used for this purpose
3 comments
Nazim Farhan Choudhury
May 11, 2007 at 2:53 pm
Or better still they could not use DESA power but rather put in a small solar panel that can generate the electircity to power the billboard.
kazi
December 10, 2007 at 11:18 am
it’s really a great idea for the people who are involve with the out door advertising. it can be possile. may be the cost of a small solar panel is not so high……is it? but this idea is Absolutely very much suitable for current situation.
Maximus
December 20, 2007 at 9:32 am
I would like to see a continuation of the topic