We are living in the era of extensions. The familiar family health soap, also known as Lifebuoy has ventured into shampoo business. Coke is making coffee, Dove is making shampoo, Starbucks is publishing magazine, beauty pageant winners are starring in blockbusters. With such extensions increasing in extended speed, what would be more obvious than a TV...
As Christmas and New Year period are coming within our eye distance, for some it means one thing…two in fact – new diary and new calendar. While we have forever treated diary and calendar as a gift item, truth is, for effective direct marketing the diary and calendar of your brand is the best bet...
In England, the football night is nothing short of a religious affair. All the pubs are packed with chanting fans and smoke-filled air. Its more or less the same scenario everywhere, be it on either side of Atlantic or at one particular side of Bay Of Bengal. And there’s a good reason behind it –...
Checking out the ever increasing number of outlets of Coffee World, as well as traffic in those outlets, coffee is definitely “In”. What Howard Schultz started years ago through his “Starbucks” dream, has gone the full circle. Before this visionary CEO started this journey, a cup of coffee was just…a cup of coffee. But it...
While its expected that we encounter different kinds of music in different places we shop, have we ever thought their might be some story behind it? Or even more importantly, have brand builders here really put to good use the power of music in point of sales purchase decisions? You might find it pointless. You...
With the first puff of winter breeze comes the season of concerts. And we do have quite a few variation of them, namely, open air, unplugged, underground, indoor, fundraising etc. However, with more than 20 glorious years behind them, we need some change in the concert scenery as its all getting too predictable and one...
This idea is contributed by Rizwana Tasneem Suppose you want to buy a car and you were given two options:- one made in Germany & the other made in Turkey. Which one would you choose? Like most people, you’d choose the one made in Germany because it has established a reputation for products that are of...
Think how much effort we go through to give a good name to our children. Multiply it by 100 and thats the kind of effort should go to naming your organization / brand. But, as a prime example of “Criminal business behavior” we do exactly the opposite. Thats why though naming is probably the most...
As we carry on believing that we are inherently capable of reading the demand of the market or conversant in picking all the latest trends, here is a thought. Do we really know what we like? Or is what we like a by-product of what other people like? If history taught us anything, it is...
In a recent groundbreaking move, Radiohead, the immensely popular rock group has decided to sell its new album “In Rainbows” exclusively through online. I repeat, no CDs. The cause behind the move is to allow the fans determine how much price they are willing to pay for each song / album, not the record labels. Also, not to...
