A few months ago I have talked how brand managers can integrate facebook as an extension of their 360 degree brand experience. As it turns out, some brands found out even more ingenious ways to do it. Smart trend-watchers found out that external parties can develop applications for Facebook. And that’s the path they took...
This idea is contributed by Sadique Salim One thing you can count on when you are going to load gas in any gas station in the country is a long line. Blame it on lack of CNG stations, blame it on the increasing number of four-wheelers, but its a reality that many dread and...
What does it take to be the best in the world? According to the new ground breaking book by Seth Godin called “The Dip”, every one of us can be the best in the world in whatever ways we like. And to ensure our journey to the top of the world, we need to avoid...
Bangladesh is in the middle of a OOH (Out of Home) industry boom, as we see a lot billboards springing up here and there everyday. Of course its doing wonders for the advertising industry as a whole, its also presenting options for some new industry to grow. One of them might be – surprise, surprise –...
One of the biggest problems of database marketing and cutomer relations management (CRM) is not gathering sufficient information – but what to do next with that customer information. The most effective player in the field has been British American Tobacco in Bangladesh. Forced to hide in below the line activities, BATB has proved that with...
This idea is contributed by Mohammad Jobaed Adnan If the product can be customized for different target, can the logo be customized for different occasions and purposes? The brand managers of the world might have an heart attack, but we should. The holy grail of branding has long been the logo. Every brand have one. Every brand logo have a...
Trend 1 Consumers are seeing their home as a “sanctuary” where they can run and take shelter from the big, bad world from time to time, rather than a place of “aspiration” and “decorative lifestyle” Trend 2 Trust will be the biggest deciding factor in brand success where the big winners will be the megabrands...
We always need to kid ourselves that it’s “quality” that wins the day for us. Say that to Pepsi and they will tell you what that kind of thinking did for them. In the Pepsi challenge which took place more than 20 years ago, people overwhelmingly said Pepsi tastes better than Coke. Still a quarter...
The transparency and corruption index just came out. But what if we do a safety index? After the tragic killing of a teacher of NSU, we need to ask ourselves – how much worse can it get? Is pepper spray the future of our handbag content? Even more important….is there a way out? If you...
Whoever thought delivering news can never be hip should visit Canada. At least for a long time, we thought delivering news can never be a “glam” thing. But in comes ETV and a lot of our old notions were thrown out the window. ETV showed how by showing great presentation style, professionalism and most importantly “by doing something...
