Its an unwritten law of urban life – we have to wait in lines no matter what the deed is. Starting from traffic jam to buying movie tickets to health care admission, standing in long lines is a burden we must carry. Some face it with utmost positive attitude and acceptance. While for some….lets just...
This idea is contributed by Mohammad Jobaed Adnan If we think about mass transport then what do we see almost everywhere across the nation? The answer should be “Rickshaw” – the most popular transport for the nation. Dhaka is already known as the city of Rickshaws. When there is a question about branding on transport it...
Harry Potter and the deathly hallows is the fastest selling book of all time. It sold 8.3 million copies within 24 hours of its launch. It beats the record set by its own predecessor Harry Potter and the Half Blood Prince which sold 6.9 million copies in its first 24 hours. But that is not...
Finally a car that can put a rest to drunk driving! Lindsay Lohan and Nicole Ricchie, eat your heart out. Nissan is testing a new drunk driving prevention technology in Japan, where an on board breathalyzer will sniff the amount of alcohol in driver’s breath. And if the amount is more than what is legally...
Here’s a selling formula that works miracle 1. Sell the initial products at a very low price (But not for free. That would not work) 2. Get the customers “habituated’ with your product. So that when the time comes for replacing / upgrading your product, he feels compelled to stick with you 3. Set a high...
Departmental stores and super shops contain a number of brands in every product category, so that customers can choose from a wide range. However, there are three downsides of this strategy 1. Total inventory cost is very high 2. Sometimes customers get bewildered with the bedazzling array of choices 3. Every super shops follow the...
Its very difficult to remove the number 1 company from its leader position, once he is there. Ask Pepsi. They have been trying their heart out for more than 100 years! If we study history of brand warfare, only a handful of brands have done the unthinkable – dislodging the champion brand from its post...
At 12.00 am July 21, 2007, we will witness something extraordinary, the like of which may never be seen in our life time. Harry Potter is officially the new $15 billiion man. Publishers, movie studios, theme park owners, children, young at hearts, toy marketers, packaged foods marketers – the enthusiasm and money altogether has reached...
No matter what the psychologists or motivational speakers say about it, we dont get whatever we want. We only get what is available. Think about it. When you go to the theaters, you make yourself believe that of all the movies released that week, “Spiderman 3” is the one you are willing to see. But what you REALLY want to see...
This idea is contributed by Sadique Salim Since healthy living is very much an “in” thing now, many businesses can now cash in. One of them is restaurants. While packaged foods mention the calory and other nutritional information, restaurant and fast foods dont. The idea is simple. Every meal in these food joints will publish...
