Living in a society where the big things matter, breaking it down to small might be the most effectice strategy. People generally think they are not capable of big things. They get overwhelmed by the bigness of the problem. And hence they question the feasibility of the solution. Here’s a thought why fund raising campaigns...
Sports and marketing has co-existed for a long time without one standing in the way of other. That held true, even when Janet Jackson had the greatest wardrobe mal-function of the history of sports marketing in the greatest stage of then all – the Super Bowl. All in the name of PR and ratings! Whether...
Excerpts Quoted from India Today Take a look at this: according to a study done in the US by Burson-Marsteller with 1,400 key corporate executives and their critical audiences, the CEO’s reputation represents 45 per cent of a company’s reputation; 95 per cent of analysts buy a stock based on the CEO’s reputation; 94 per...
Although we see a lot of different variants in fruit juice, Indian subcontinent is unofficially a mango country. Meaning, of all the juices, mango juice is the highest selling category. Hence we see the recent boom in mango juices, from Frooty to Fruitika. However, looking into future business expansion, these mango juices can launch even...
While our aviation industry is in the middle of a boom (both in terms of number of new carriers and increase in jet fuel price), the scary perception of flying from the “Bangladesh Biman” days remains. And thats mainly due to the fact that none of these new entrants have positioned themselves carefully. Looking at the...
Here are two new world orders to chew upon. 1. The power is shifting from the hand of the manufacturer to the hand of the retailer 2. Organized retail is the next big marketing frontier WIth great power comes great responsibility and even greater influence. Just ask the customers of Walmart and Blockbuster entertainment. Wal-mart...
This maybe a cool time for kids to grow up, but parents would think otherwise. Gone are the days when you would sit beside the window worriedly and wait for your kid to return home after a dirty game of cricket. Today’s kids hardly leave home, (no) thanks to internet with PC invasion and lack...
If looks could kill, Bangladeshy Jamdani-clad women could have started a massacre. Jamdani has traditionally been one of THE symbol of Bangladeshi heritage, a sort of romantic reminder of the Muslin. While its charm and simple elegance in complicated weaving is timeless, time has come to look at Jamdani and say…whats new? Two...
Its a crazy world and none knows it better than the marketers who launch new products everyday. Despite tons of research and that weird little word called gut feel, many new products simply dont click. For those who often wondered how to salvage a sinking ship midway through its voyage, MTV Splitsvilla last night showed how to...
