7 ways you can improve Content Marketing right now If you measure by the amount of time & money spent behind it, content marketing is already a key focus area. Today 3 out of every 5 marketers globally create at least 1 piece of content every day, according to eMarketer. In a survey of 1500...

It isn’t a regular thing when you search for something in Google, it gives you a misleading answer. But it happens when you look to understand content types in Google. If you write “What are the different types of content?” in Google, you will get a giant list that starts with something as simple as...

Can anyone really measure the quality of any art? The artist who gives birth to the art in a moment of sheer, unquantifiable inspiration may not like to think so. The hundreds of free thinkers sitting in a European cafe who likes to put an end to endless capitalism in this world may not like...

Winning by playing beautifully is often the Holy Grail of sporting performance. Of course like everything that is desire-able in life, winning and playing beautifully both together is often hard to attain. If you had to sacrifice one, which one would you do? It’s a surprisingly tricky question. Because you would think simply achieving the...

Leadership is probably the category where the highest number of column inch is dedicated every year for the last 30+ years, cutting across all genres from politics to professional education. And its understandable. The world is divided into two kinds of people – people who want to be a great leader or people who want...

Champions League final between Manchester United vs Chelsea, Moscow, 2008. In the final spotkick of the night in the tie breaker, Chelsea captain John Terry is about to take his penalty against Edwin Van der Sar, who was standing 12 yards away. Terry correctly predicted that Van der Sar is going to dive right against...

When aliens will invade this earth and study the cultural & anthropological history of the species they just defeated, they will be struck by the overwhelming presence of digital self-portrait. They would probably interpret it as a vain human attempt to capture a slice of moment or fleeting history or desire to avoid mortality. When...

The biggest flaw about the importance of leadership in any organization argument is that, as incentive driven, ambitious, self centered human beings; why would any of us let go of our chance of being the center of attention, follow someone else as leader and in the way subtly accept that our leader is somehow superior...

He is the king of the shallow male ego, the ultimate in male fantasy with fast cars, fast gizmos and fast women. But when you add a multi-million dollar movie, book and merchandizing franchise to it – suddenly we just have to go quiet and admire him. And he built his empire, not by doing...

The idiot box has always been a source of intense debate. One school of thought says the excessive violence, sex, drugs and obsession with celebrity culture that is shown in TV is a main cause behind the moral decline of the society. The other group says, as a sign post of our collective thoughts, the...

The paper based book industry is dying. We are just counting it down to its last breath. At one point or another, everyone got into this band wagon of doomsday. The writing was on the wall for some time. But the global book industry is anything but dead. The advent of technology didn’t kill it....

In a famous book published in 1948 called “Your Creative Power”, Alex Osborn, a partner in the legendary advertising agency B.B.D.O. talked about a mysterious, never heard before process regarding “How to Organize a Squad to Create Ideas”. He mentioned that when a group tackles a creative problem, all the members should engage in this...